Your privacy, plainly
This policy explains what The Lady’s Choice collects, where it goes, and how to delete it. It is written from what the app actually does today.
The short version
- We keep what you put into the app: your answers, the people you add and your notes about them, your conversations, the conversation screenshots you upload to Intel, and your Vision boards.
- Your content is sent to one AI provider, Anthropic, only after you agree, and only to produce the reads, analyses and replies you ask for. It is not used to train AI models.
- Your Vision boards are never sent to AI. They stay private to your account.
- Stylist does not keep your outfit photos, and the Profile Analyzer does not keep the dating profile screenshots you give it. Each image is read and then discarded. We keep only the written result.
- Location is optional and used only for Stylist’s weather forecast, rounded to about 1 km, and never stored.
- The app has no analytics, advertising, tracking or crash reporting software. We do not sell or share your personal information.
- You can delete your account and everything in it from inside the app at any time.
- The Lady’s Choice is for adults 18 and over.
Contents
What we collect and why
Your account
When you create an account we store your email address and, if you sign up with a password, a securely hashed version of it. If you use Sign in with Apple or Sign in with Google, we receive the account identifier and email address that service returns, and the first time you sign in, your name, which we use as your display name only if you haven’t set one. With Sign in with Apple you can choose to hide your email, and we then receive Apple’s private relay address instead.
Your profile and intake answers
During onboarding we ask for and store your date of birth, what you are looking for, your biggest challenge, your dating experience, relationship status, current dating situation, confidence level, where you meet people, your social style, and any notes you add. We also store your time zone and your plan. Your date of birth confirms you are 18 or over.
People you add
For each person you add we store the name you give them, your notes, an optional photo, the stage and intent of the relationship, and a confidence score with its history. The app also builds and stores AI written notes, facts it has picked out, and a summary of that relationship. Please read Information about other people.
Your conversations and uploads
- Assistant, Roleplay and Concierge. We store your conversations with the Assistant, your Roleplay sessions with their scores and notes, and your Concierge searches and results.
- Intel. When you upload a screenshot of a conversation, we store the image in private storage together with the analysis, so you can come back to it.
- Profile Analyzer. When you share screenshots of someone’s dating profile, the images are sent to Anthropic to be read and are not stored by us. What we keep is the written read and the notes it adds to that person.
- Vision boards. We store the images and text you place on your boards in private storage. They are never sent to AI.
Stylist
We store the occasion you describe, the conversation, and for each outfit you show it, a written description of what you were wearing, the colours and garments it noticed, and its assessment. Over time those descriptions help Stylist give advice that fits your style.
We do not keep the photo. It is resized on your phone, sent to Anthropic to be read, and never written to our storage. There is no stored outfit photo to delete, leak or hand over.
Weather and location
Stylist can check the forecast for your event. To do that it uses the place you mention for the event, looked up through Google Places, or, only if you allow it, your phone’s location while you are using the app. Coordinates are rounded to about 1 km on your phone and again on our server, then sent to Apple WeatherKit for a one hour forecast window. We never store or log your coordinates. If you prefer, you can simply tell Stylist the city.
Concierge finds date spots from the city or zip code you type. It does not use your phone’s location.
Usage
We count how often you use features with plan limits so those limits can be applied, and we record whether and when you agreed to the AI notice.
Emails
We send account emails, such as sign up codes and password reset codes, through Resend, which receives your email address and the message.
What we do not collect
The app contains no analytics, advertising, attribution, tracking or crash reporting software. We do not build advertising profiles or track you across other apps or websites. We never receive your payment card details.
Device permissions
Every permission is optional. Saying no turns off only the feature that needs it.
| Permission | What the app tells you | What it is used for |
|---|---|---|
| Location (while using the app) | “Lady’s Choice uses your location only to get the local weather forecast for Stylist’s outfit advice. It’s optional. You can tell Stylist the city instead.” | Stylist’s forecast, rounded to about 1 km and never stored. Never “Always”. |
| Camera | “Take a photo of a conversation for Intel to read, or of an outfit for Stylist to look at.” | Capturing an image for Intel or Stylist. |
| Photo library | “Your photo library is used for screenshots you send to Intel, outfit photos you show Stylist, and pictures you add to your Vision boards.” | Choosing images. The app can see only the photos you pick. |
Where your information lives
Your information is held by Supabase, our database, sign in and file storage provider, in its West US (Northern California) region. It is stored in the United States.
Every table is protected so that a signed in account can read and change only its own information. Intel screenshots and Vision board images live in private storage that is not publicly readable. All traffic between the app and our servers is encrypted with HTTPS, and the keys for our AI, weather and places providers stay on our servers, never inside the app.
AI processing
The Lady’s Choice uses Anthropic (Claude) to read what you share and write what comes back.
- You are asked first. Before any of your content is sent, the app shows you what is shared and asks you to agree. If you choose Not Now, the AI features stay off, and you can decide again whenever you next use one.
- What is sent. When you use the Assistant, Concierge, Intel, the Profile Analyzer, Roleplay, Stylist or your daily brief, the content involved, such as your messages, screenshots, outfit photos, notes and the details of the people on your roster, is sent to Anthropic to produce the result.
- Nightly summaries. Around 3:00 and 4:00 AM UTC each day, the notes, facts and summaries for the people on your roster, and your own summary, are sent to Anthropic to be refreshed, whether or not the app is open.
- Never sent. Your Vision boards. Your exact location.
- Not used for training. Anthropic processes this content to provide the service to us and does not use it to train its models.
We cannot delete copies held by Anthropic. Their own retention rules govern content once it has been sent.
Information about other people
The app is built around the people you are getting to know. When you add someone, write notes about them, or upload a screenshot of a conversation or their dating profile, you are sharing information about a person who has not agreed to this policy.
We treat it exactly like the rest of your information: private to your account, protected by the same rules, sent to Anthropic as described above, and deleted when you remove that person or delete your account. We never contact these people, build profiles of them outside your account, or use their information for anything else.
You are responsible for sharing only what you have the right to share.
Service providers
These companies process information on our behalf and only to provide the app.
| Provider | What it receives | Why |
|---|---|---|
| Supabase | Everything described above. | Database, sign in and private file storage. |
| Anthropic | The content described in AI processing. | Reads, analyses and replies. |
| Apple | Sign in with Apple identity, App Store purchase records, and rounded coordinates for WeatherKit. | Sign in, billing and weather forecasts. |
| Sign in with Google identity, and the place text you type or mention for Concierge and Stylist. | Sign in and finding places. | |
| RevenueCat | An account identifier and your subscription status. | Recognising your subscription. |
| Resend | Your email address and the account email we send you. | Sending sign up and password reset codes. |
We do not sell your personal information, and we do not share it for advertising.
Keeping and deleting your information
We keep your information for as long as you have an account.
You can delete your account at any time in the app under Settings, Delete Account. That one step:
- removes every Intel screenshot and Vision board image from our storage straight away;
- if you used Sign in with Apple, asks Apple to revoke the app’s access to your Apple ID;
- deletes your account, which removes your profile, answers, roster, notes, conversations, analyses, Stylist history, Vision boards and every other record belonging to you.
Your database records are removed from the live system immediately, but may remain in our encrypted daily backups for up to seven days until those backups expire. Uploaded images are not kept in backups. Content already sent to Anthropic, Google or Apple, and purchase records kept by Apple and RevenueCat, are governed by their own retention rules.
Deleting the app from your phone does not delete your account, and deleting your account does not cancel an App Store subscription. You manage that in your iPhone’s Settings.
Your rights
In the app you can view and edit your profile, edit or delete anyone on your roster and their notes, delete conversations, analyses and Vision boards, and delete your whole account.
Depending on where you live in the United States, you may have the right to know what we hold about you, to get a copy, to correct it, to delete it, and to opt out of its sale, sharing for advertising, or profiling. We do not sell, share for advertising, or profile you for decisions with legal effects. To make any request, email support@theladyschoice.com. We will respond within 45 days, may need to confirm it is really you, and will never treat you differently for asking. If we decline a request, you can appeal by replying to our answer.
California residents
Under California law, including the CCPA and CalOPPA:
- Categories we collect: identifiers (email, account identifier, display name); personal details (date of birth); commercial information (plan and feature usage); approximate location, only when Stylist checks the forecast with your permission, and not stored; photos and images you upload, with outfit and dating profile photos processed and not stored; sensitive information you may choose to share in your notes and conversations, such as details of your relationships; and inferences drawn from your own content, such as confidence scores, relationship summaries and style descriptions.
- Purpose: only to provide the features you use. We use sensitive information only for that purpose.
- Sale and sharing: we do not sell personal information or share it for cross context behavioural advertising, and have not in the past twelve months.
- Do Not Track: the app has no cross site tracking, so there is nothing for a Do Not Track signal to change.
- Your rights: as described in Your rights. An authorised agent may make a request for you with your written permission.
Adults only
The Lady’s Choice is for adults. You must be 18 or older to use it, and the app will not let you finish setting up with a date of birth under 18. We do not knowingly collect information from anyone under 18. If you believe a minor has an account, email support@theladyschoice.com and we will delete it.
Changes to this policy
If we change this policy we will update the date at the top. If a change materially affects how we handle your information, we will tell you in the app before it takes effect.
Contact us
Questions about this policy or your information: support@theladyschoice.com
The Lady’s Choice is operated by Nicholas Bell, California, United States.